Nike acquires XX-XY for $100 million: A Win for Riley Gaines, J.K. Rowling, and Women’s Sports

Bias: Center-Center

Quick Take

• Nike acquires XX-XY for $100 million, pivots to champion biological women after a study proves trans women (biological men) have a clear athletic edge.
• Nike ditches plans to sign trans athletes Lia Thomas, Laurel Hubbard, and Blaire Fleming, instead tapping Riley Gaines and Martina Navratilova for XX-XY’s women’s line.
• Democrats like Jasmine Crockett push “Let Them Play,” Gavin Newsom suggests to flip a coin before each game to determine if a trans women can play or not.

Obviously Ovaries

Women across America have been vocal about their concerns regarding trans women in women’s sports, with many arguing that biological men hold a clear athletic advantage.

Polls suggest this is a widely held view, with approximately 95% of Americans opposing the inclusion of biological men in women’s sports, framing it as a near-consensus issue.

Some companies, like Nike, have gone to great lengths to find studies challenging the notion of male physical and athletic advantages. After an exhaustive search for evidence to the contrary, Nike conceded defeat.

Remarkably, after over seventy days of silence on the study, Nike made a bold move by acquiring XX-XY, the athletic brand now championing biological women’s sports for $100 million.

This isn’t just a business move, it’s a cultural pivot and a victory for reason. XX-XY is overtaking Togethxr, Sue Bird and Megan Rapinoe’s commerce venture, to become the leading sports apparel brand for biological women.

Nike, always quick to seize a marketing moment, backed a study to resolve the trans-athlete debate. The finding? Trans women (biological males) have a clear, indisputable advantage over biological females.

“Nike’s acquisition of XX-XY is a triumph for biological women, honoring the spirit of Title IX by ensuring fair opportunities in athletics.” – Jennifer Sey, CEO and founder of XX-XY

The data, gathered by Harvard researchers, led Nike to scrap plans to sign trans athletes Lia Thomas, Laurel Hubbard, and Blaire Fleming.

Instead, Nike is backing Riley Gaines, described by Google as an American former collegiate swimmer and prominent conservative activist, widely recognized for her advocacy against transgender women in women’s sports, a fitting choice.

To honor Gaines’ advocacy, Nike is launching XX-XY’s “Gaines Trailblazer” sneaker. Tennis legend Martina Navratilova is also involved, promoting the “True Women, True Victories” line with slogans like “XX Empowered.”

Embracing its “Just Do It” spirit to engage with the feminist movement, Nike is collaborating with J.K. Rowling, a polarizing figure in gender discussions, to create a Quidditch league, with R&D teams crafting broomsticks sturdier than a Hogwarts spell.

Not everyone’s on board, however. Rep. Jasmine Crockett and Maine’s Janet Mills are advocating for “Let Them Play,” aiming to shift the 95/5 public divide on trans women in sports closer to 90/10.

Gavin Newsom proposes a coin toss to determine trans women’s participation in games, a move that hardly exudes decisive leadership.

From cutting-edge sports gear designs to Quidditch sticks, they’re showcasing unmatched prowess, outshining even a championship swim meet, ovaries only!

Nike’s acquisition of XX-XY, believed to be the highest ever for a women’s brand at $100 million signals a powerful step toward true equality in sports.