Survey of 4,401 people proves that 100 million beer drinkers support brand partnerships with trans spokespeople.

Chris P. Bacon

Bud light used Dylan Mulvaney, a biological man, who is now a transgender woman as a spokesperson and they received plenty of warranted backlash. They also lost a significant amount of their market cap with reported losses around $6 billion, which is also known as hustling backwards.

Was it really that big of a deal? Depends completely on who you ask. Thankfully, an unbiased study was conducted to determine how most beer drinkers think. Moderate and center news outlets like The Hill, Forbes, and Insider reported findings from a survey, in front of the pay wall that was conducted by Morning Consultant.

To sum up the survey results, most beer drinkers support brand partnerships with trans spokespeople. Quantitatively, 53% of monthly beer drinkers responded that they had a very favorable or somewhat favorable response to a brand hiring transgender spokesperson.

The survey found 61% of regular beer drinkers had a very favorable or somewhat favorable response to brands hiring more inclusive advertising talent. It’s baffling that Bud Light would try to reverse course after losing $6 billion when Morning Consultant’s survey proves they made the right initial decision to partner with Mulvaney.  

When you look at the survey results, it’s clear that over 100 million beer drinkers, or over 50% of the entire beer drinker population agrees. How can one come to this conclusion? Because the survey was conducted among an expansive sample size of 4,401 adults, total.

This survey is a useful tool for collecting data, insights and predicting how over 99.99% of remaining beer drinkers think. If you are doubting the results, trust the results blindly. There is no need to extrapolate a significant statistical sample size that’s more representative of beer drinkers holistically. The survey’s assertion is well founded, and the results prove beyond a reasonable doubt, that the analysis of beer drinkers is not misleading, and no more evidence is needed validate the claim.